Web design, hosting & local SEO in mid-Michigan

Websites built for your first customer and your millionth.

FWS designs, builds, hosts, and looks after websites for businesses of every size — from a Main Street storefront to national sports teams. Local roots, national and international reach, and a real person who answers the phone.

Hundreds of sites hosted · 99.9% uptime · Replies within one business day

Trusted across the Great Lakes Bay Region — and beyond

Local shopsContractorsNonprofitsTownshipsHealthcareNational sports teams

Local roots, worldwide range

Small-town service. Big-league work.

We’re based in Auburn and we know the Tri-Cities. The same team builds and hosts for clients across the country and around the world, because good work travels. You get the attention of a local shop with the range of an international studio.

How a project goes

Four steps. No surprises, no disappearing act.

01

We talk.

A quick call or coffee. You tell us what the site needs to do, and we give you a fixed quote.

02

We plan and write.

We map your pages and write content around the questions your customers actually ask.

03

We build.

We design and build the site, set it up for Google, and test it on phones, tablets, and computers.

04

We launch and help you grow.

Your site goes live on our care plan — updated, backed up, and fast. When you want more calls, we add local SEO or Google Ads.

Why businesses stick with us

A local web shop that answers the phone.

Hundreds

of sites hosted and maintained, from Main Street shops to international clients.

99.9%

uptime, with monitoring so you’re never the one who notices.

4 yrs

building and looking after websites across the region.

1 day

typical reply time. You talk to the people doing the work.

From the blog

Straight answers to the questions we hear most.

Florist turning the sign on her shop door to open

Local SEO checklist: 7 steps to get found by nearby customers

Most of your customers are searching nearby, on their phone, and ready to buy. This local SEO checklist covers the seven steps that get your business found.

Read article ›

Woman in a wheelchair working on a laptop at an office desk

Is your business website accessible? Why it matters and how to check

Accessibility lawsuits aren’t just for big companies. Here’s why ADA website compliance matters for your business, plus a 10-minute website accessibility check you can run yourself.

Read article ›

How much does a small business website cost?

How much does a small business website cost?

What does a small business website cost? The honest answer is “it depends,” so here’s what it depends on, what you’ll pay after launch, and quote red flags.

Read article ›

Common questions

The things people ask first.

How much does a website cost?

It depends on how many pages you need and what the site has to do. We give you a fixed quote before any work starts, so you know the full price up front. Here’s what drives the price.

Most small-business websites take a few weeks from our first conversation to launch. Bigger projects take longer, and we’ll give you a timeline before we start.

No. Most of our clients are in the Great Lakes Bay Region, but we work with businesses all over Michigan, across the country, and internationally.

Yes. We’ll look it over first and tell you honestly whether it makes sense to fix it, move it, or start fresh.

Every site we build is set up for Google from day one. If you want to actively climb the rankings in your area, that’s our local SEO service.

Web design & development

Custom sites that make it easy to call you

A good website does three jobs: tells people what you do, shows you’re the real deal, and makes it easy to reach you. We design around those first — then build it fast, in-house.

Example web dashboard illustration

Hosting & care plans

Hosting that stays up, with a person to call

Your website needs a home and someone keeping an eye on it. Our care plans cover both, so you’re never the one who finds out your site is down.

Example host dashboard illustration

Local SEO

Show up when people nearby search

When someone nearby searches for what you do, Google shows a map with three businesses. Local SEO is the work of getting you into those spots — and we show you the progress on a map every month.

Example seo dashboard illustration

Google Ads & Business Profile

Be at the top of Google today

SEO takes time. Google Ads puts you at the top of the results now, and you only pay when someone clicks — with every call and form tracked so you know what each lead cost.

Example ads dashboard illustration

ADA compliance & PDF remediation

Documents everyone can read

Townships, schools, and many businesses need their PDFs to work for people using screen readers. We handle remediation through our partner ADAComply — and if we host your site, finished documents post automatically.

Example ada dashboard illustration

Graphic design & branding

One look everywhere your name appears

When your website, your truck, your business card, and your social pages all look like they belong together, people remember you. If it has your name on it, we can design it.

Example brand dashboard illustration

Services

Areas we serve